Meet The Team

CEO/Founder

Catherine Urbanowicz

Expert in transformation, operational strategy, and organizational alignment, Catherine Urbanowicz designs and executes complex initiatives that enhance efficiency, support growth, and drive long-term enterprise value. She brings deep experience leading restructuring, expansion, and performance improvement programs, including initiatives that delivered 47% year-over-year revenue growth, increased operational capacity by 70%, and significantly improved EBITDA margins.

Catherine specializes in strategic organizational alignment and execution, translating business vision into actionable strategy by aligning structure, resources, governance, and leadership. She has driven enterprise-wide operational efficiency while improving service delivery across diverse sectors. Her work integrates organizational design, fiscal oversight, and strategic planning to optimize outcomes in complex, evolving environments, including restructurings that scaled delivery capacity while reducing logistics and procurement costs by double digits.

Known for optimized, data-informed operations, Catherine leverages analytics, performance systems, and execution frameworks to streamline workflows, enhance productivity, and reduce cost. Her use of disciplined operating models has achieved 99.8% execution accuracy and 97% production efficiency, while data-driven workforce and operating strategies delivered up to 90% cost savings and increased employee engagement aligned to corporate objectives.

Catherine also leads enterprise and leadership transformation across growth, restructuring, and post-integration contexts. She has guided leadership transitions, redesigned operating models, and integrated operations across more than 15 startups and multiple M&A transactions, ensuring results are not only achieved but sustained. Her experience spans professional services, development and construction, manufacturing, technology, nonprofit networks, media, public-private partnerships, and international diplomatic environments across North America, MENA, and Eastern Europe.

Catherine holds a dual Executive MBA from Cornell University and Queen’s University, an Honours BA from McMaster University, and multiple professional certifications in business management, human resources, and diversity and inclusion. She is multilingual in English, Arabic, French, and Russian.

Principal

Mawada Emam

Mawada Emam is a Principal Consultant at Urban Consulting, specializing in organizational strategy, governance, and enterprise transformation across the Middle East and North Africa.

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With over a decade of experience advising executive leaders across KSA, UAE, Egypt, Jordan, Kuwait, and Lebanon, Mawada supports organizations navigating growth, restructuring, and large-scale transformation. Her expertise spans operating model design, performance management, governance modernization, and human capital strategy.

Mawada brings a disciplined, execution-focused approach to consulting, translating board-level priorities into actionable programs with measurable outcomes. She has led ERP and HRIS implementations, private equity readiness initiatives, organizational redesigns, and leadership alignment programs across multiple industries.

At Urban Consulting, Mawada partners with clients to build future-ready organizations by aligning strategy, structure, people, and execution, with particular strength in cross-market and intercultural environments.

Principal

Thomas Dewey

Expert in start-up execution, strategic revenue growth, and scaling integrated operations, Thomas Dewey brings deep experience delivering financial milestones, operational efficiencies, and sustained organizational performance. He has built, led, and coached cross-functional teams across complex environments, consistently translating strategy into measurable commercial and operational results.

Thomas is particularly recognized for first-of-a-kind solution innovation, applying broad functional expertise to help organizations design, launch, and scale differentiated solutions. His leadership includes delivering the first large-scale category management solution for a top-five U.S. food retailer, generating over $87M in first-year profits and sustaining value for nearly two decades. He also led the first implementation of customer yield management for a $38B retailer and identified a $350M ARR opportunity through the repurposing of mobile-first agri-tech solutions for food waste recovery.

Across his career, Thomas has adapted advanced analytics, digital platforms, and operational models to unlock growth, including solutions spanning intelligent merchandising, predictive retail execution, analytic search, agricultural forecasting, and private e-marketplaces for multinational corporations. He is equally known for turnaround and strategic revenue growth, having led teams that stabilized failing client engagements, restored profitability, and achieved sustained high-growth trajectories.

As an operations executive, Thomas brings a disciplined yet creative approach to scaling efficient, integrated operations. He is known for simplifying complexity, creating clarity from ambiguity, and aligning strategy, process, and execution to deliver durable results. His industry experience spans consumer products, retail, SaaS, CRM, digital agriculture, sustainability, engineering technologies, asset management, and professional services.

Thomas holds an MBA in Entrepreneurship from Cornell University and a Bachelor of Science in Operations Research and Industrial Engineering.

Principal

William Egger

Expert in executive leadership development, strategic planning, and financial optimization, William Egger brings extensive experience maximizing enterprise value through disciplined financial management, strategic execution, and management succession planning. He works closely with executive teams and boards to strengthen leadership effectiveness, improve organizational performance, and sustain long-term growth, particularly in complex and highly regulated environments.

William is recognized for his ability to develop high-performing executive teams by fostering strategic thinking, trust, and accountability. His leadership development approach enables organizations to navigate transition, improve operational efficiency, and build resilient leadership pipelines capable of sustaining performance through change. Clients value his capacity to align leadership behavior with strategic intent and business outcomes.

He also brings deep expertise in strategic vision and execution, helping organizations clarify long-term direction and translate strategy into actionable, measurable initiatives. William is particularly effective during periods of economic uncertainty, where his structured planning and execution discipline help organizations adapt to shifting market conditions while maintaining competitiveness.

With a strong foundation in financial optimization, William specializes in enhancing enterprise value through effective capital allocation, cash-flow optimization, and rigorous P&L oversight. His financial leadership supports organizations in securing funding, managing risk, and improving profitability while balancing near-term performance with long-term value creation.

William further advises organizations on leveraging emerging technologies to improve operational efficiency and competitive positioning. He partners with leadership teams to identify the right technologies, align them to business drivers, and guide implementation to ensure anticipated returns are realized. His industry experience spans construction, engineering, aerospace, defense, and space.

William holds an MBA in International Business from SUNY Buffalo, along with a Master of Science and Bachelor of Science in Electrical Engineering.

Principal

Mark Nechita

Expert in human capital strategy, talent management, and transformational change, Mark Nechita specializes in enabling growth, value creation, and operational efficiency across M&A, IPO, and start-up environments. He brings extensive experience aligning people strategy with enterprise objectives to enhance profitability and support sustainable growth.

Mark is widely recognized for his leadership in mergers, acquisitions, and NewCo advisory, having directly supported more than 40 equity and transaction events with a combined value exceeding $7B. He has served as Human Resources PMO across carve-outs, buy-side, and bolt-on transactions ranging from $50M to $400M in value, supporting organizations from early-stage founders to multi-billion-dollar, multi-country enterprises. His work includes HR due diligence, Day 0 readiness, first 100-day integration planning, and post-acquisition governance design.

Known for building scalable, high-performing organizations, Mark has developed operating models and organizational roadmaps that support rapid growth and successful exits. He has led enterprise-wide transformations, restructurings, and cost-optimization initiatives, with multiple organizations earning recognition as Best Places to Work. His approach consistently balances operational rigor with a deep understanding of founder and leadership dynamics.

Mark further brings deep expertise in human resources transformation and change management, leveraging Talent-to-Value frameworks to align workforce planning, succession, performance management, and leadership capability with strategic priorities. His global industry experience spans life sciences, medical devices, renewable energy, manufacturing, fintech, SaaS, natural resources, and food and beverage across Europe, Asia-Pacific, and the Americas.

Mark is a graduate of Cornell University’s School of Industrial and Labor Relations and holds multiple advanced certifications from Darden, Stephen M. Ross, and Middlebury.

Principal

Dan Yun

Expert in finance and accounting with deep specialization in international, corporate, and start-up Financial Planning and Modeling, Dan brings extensive experience across risk mitigation, team development, ERP implementations, and complex M&A environments. He has supported over a dozen completed pre- and post-transaction deals with total values exceeding $1B, helping organizations strengthen financial discipline, scalability, and long-term value creation.

Dan is recognized for his leadership in finance planning systems and ERP implementations, leveraging broad end-to-end finance expertise to design, implement, and re-engineer financial systems and processes. His experience includes global finance system implementations within a Fortune 5 organization as well as multiple ERP deployments in high-growth start-up environments, ensuring financial infrastructure scales effectively with business needs.

He brings particular strength in developing actionable financial metrics and performance dashboards that translate financial data into operational insight. Dan excels at distilling complex Profit and Loss, Balance Sheet, and Cash Flow information into clear, target-driven reporting that executive and functional leaders can use to optimize performance. His approach builds trust across leadership teams and enables better decision-making tied directly to value creation.

Dan also brings deep experience in mergers and acquisitions, having managed nearly one hundred potential transactions across buy-side and sell-side contexts. He has led acquisition teams as the finance leader, overseeing deal pipeline management, valuation, due diligence, negotiation, closing, purchase accounting, and post-merger integration. His industry experience spans professional services, consumer packaged goods, life sciences, biotech, manufacturing, and software.

Dan holds an MBA in Finance from the University of California, Berkeley, along with a Master of Science and Bachelor of Science in Engineering from SUNY Buffalo.